PDR

For over 30 years, PDR has been designing distinctive, successful, and award-winning products for innovative companies—from ambitious start-ups to global blue-chip brands.

Ranked as the No. 1 Design Agency for Medical and Healthcare in Europe by iF Design Federation, PDR has developed and brought to market hundreds of products from home care and consumer health products through to complex, life-critical medical devices. Our expertise covers the entire journey—from discovery and pipeline mapping through to conception, market launch, and beyond.

Trusted by many of the world’s leading brands, PDR is known for creating solutions that truly connect with users and challenge market norms. Projects are consistently delivered on time, within budget, and with outcomes that exceed expectations.

Discover how PDR transforms ideas into award-winning products. Explore our portfolio.

Summary of Expertise

Medical Device Design

PDR has significant experience in medical device development in all classifications from disability devices and medical furniture through to complex diagnostic tools and drug delivery systems. PDR combines expert user-centred research, product design and development, interaction design, regulatory compliance and introductory manufacturing services to produce robust and commercially successful solutions.

A profound understanding of both user and clinical needs acts as the foundation of PDR’s reliable and proven product development and risk reduction process. Learn more.

Human Factors & Usability Testing

PDR’s approach to Human Factors is based upon maximising user contact to inform, specify, refine and test products.

We have developed an end-to-end system from initial generative tasks identifying how and why your solution should exist, through iterative formative studies, culminating in larger scale summative studies assessing the final product for usability and risk. This process is rapid and cost effective providing you with clear insight and design suggestions to enhance the product.

User Experience & Graphic User Interface Design

Ensuring users are able to develop a clear and accurate mental model of how a product works is a critical requirement in relation to medical devices.

The user experience extends beyond the interface displayed on a product’s screen. PDR consider UX design to fundamentally be about developing a dialogue between a user and a product. Understanding how people behave is essential to design products that are intuitive, elegant, pleasurable and above all, safe to use.

New Product Introduction

New product introduction (NPI) is an essential and often underestimated component of successful device development.

To stay competitive, a company should have all manufacturing options available. From low volume, simple single cavity tooling in aluminium and soft steels through to multi cavity, high volume, zero defect production.

PDR has a highly experienced team with a strong record of manufacture implementation and support across various technologies, processes and supply chains.