The Rodnight Partnership
Exhibitors
Information
PRODUCTS
Elers Medical Privacy Screens and Curtains – We design and manufacture a complete range of over 30 different unique professional infection control products the latest product group being the Antimicrobial Disposable Curtains, Privacy Screens, Barrier Bedding, Antimicrobial Technologies and Clean Air Solutions. www.elers.com
Bionix – The Bionix OtoClear Aquabot System is an advanced, easy-to-use solution designed to simplify and enhance ear irrigation in busy medical environments. The Next Generation of Lighted Ear Curettes. ClearLook Lighted Ear Curettes offer healthcare providers a safe, effective solution for cerumen removal, with built-in illumination and magnification for visibility and control. Designed with a specialized handle for a secure grip, ClearLook Lighted Ear Curettes provide an unobstructed view of the ear canal. ClearLook is available in five tip styles: FlexLoop®, VersaLoop®, AngleLoop®, MicroLoop® and InfantScoop® for diverse cerumen conditions. https://bionix.com
WarriorNP ArcAngel – Uncuffed ET, Gastric Suction & Feeding Tube. Invented by a Nurse Practitioner, ArcAngel is a secure, adjustable, multi-functional neonatal and pediatric endotracheal tube holder that eliminates tape and increases ETT/NGT placement accuracy. The ArcAngel cheek pads are gentle, adjustable and easy to clean. Nurse Angele’s Wipes - Adhesive Remover – 100% Organic Virgin Coconut Oil. Invented by a NICU Nurse and Nurse Practitioner, Nurse Angele’s Wipes are designed to make the removal of medical adhesives easy and pain-free for patients, while also minimizing the risk of skin irritation and damage. May be used as massage and skin oil. https://warriornp.com
DRW Medical – NAPA LP-15 Airway Pressure Monitor – Safely manage the care of infants on Bubble CPAP Therapy. The easy to use, easy to read NAPA LP-15 Monitor immediately alerts clinicians to potentially dangerous over- or under- pressure events: Left unchecked, Bubble CPAP systems can drift to pressures 10cm/H2O and higher than the set CPAP Article | Video “Listening for bubbling” is neither an effective nor acceptable tool for managing BCPAP therapy. Prevent hypoxic events due to disconnects. Recovery time can take up to 45 minutes, consuming precious energy and causing other long term systemic damage. NAPA LP-15 accurately measures pressures in both open and closed systems. Non-invasive interface options for neonatal patients are limited, increasing the risk of pressure injuries. Prevention of Hospital-Acquired Pressure Injuries (HAPI) should prioritize proactive strategies over reactive responses. The flow-pro Dual Lumen Cannula from DRW Medical may enable a quicker transition to high-flow therapy, shortening the use of non-invasive interfaces while still providing sufficient patient support, which can greatly reduce the occurrence of pressure injuries. In the past, the evidence regarding dynamic positive pressures from HFNC has been mixed due to variables such as prong and cannula size and flow rates. Today, the NEW LP-35* with enhanced features—such as real-time waveforms and touchscreen operation—offers clinicians NHF monitoring data, informing the choice of safe and sufficient flow rates. Pairing the LP-35 with the flow-pro Dual Lumen Cannula alerts clinicians to the dynamic resultant pressures generated by flow rates that meet and exceed inspiratory demands, decreasing the patient’s work of breathing. https://www.drwmedical.com
INTRODUCTION
Founded in 2009, The Rodnight Partnership was established as a consultancy to assist medical manufacturing companies in their international endeavours, particularly in the field of channel management and distribution. Managing Director, Martin Rodnight, draws on a vast network of contacts and a long history of international sales success to pull together a team of international advisors and partners each with their own specialist skills and knowledge.Our business revolves around relationships. We work with partners and businesses who we can trust, and who enjoy doing business together. Our main area of expertise is in Europe, the Middle East, and Africa, as well as having a presence in Australasia. Our product experience is wide, with specialities being neonatal, the operating room, diagnostic devices and hospital furniture. We work with companies of all sizes, from start-ups to multi-nationals, adapting to our clients’ needs in specific regions.
ASSESSMENT
We offer an initial consultation to get an idea of your business and the opportunities in overseas markets. The Rodnight Partnership will then make enquiries in key market areas in order to better understand the market situation and the business possibilities. We use our extensive experience to assess how well prepared your organisation is to reach the right customers and we advise on the steps which need to be taken to realise your goals.Whether you are new to market, or have existing international business, we are able to tailor an offer to you which will meet your needs and budget, and help you to maximise sales opportunities.
CHANNEL RECOMMENDATION
Choosing the right partners for your international business is not easy, but it is absolutely critical. At The Rodnight Partnership we have years of experience of finding, assessing, developing and motivatin international partners. We will research the market and conduct extensive in country analysis in order to pick the very best partners for your business. In many cases we will have already worked with them and will have a good understanding of their strengths and weaknesses. We will assist in the preparation of a business plan and forecast, keeping to strict timelines.If you choose to take over the ongoing management of the business, our training division can offer courses to your employees in the management and development of distributors and channel partners, as well as tailor made courses for your sales teams.
ONGOING CHANNEL MANAGEMENT
Continued management of your international distributors is just as critical as the initial appointment. Regular business meetings are essential, as are training courses, incentive schemes, promotional activities and so on.The Rodnight Partnership can offer a full programme of distributor management to all companies. Whether you are a small company and new to international, or a larger organisation but with limited international resources, we can help. We will work with you to ensure a successful execution of your business plan. We can either assist your own team in the process or provide a complete execution service for a country or a region.
